One in Every 4.5 Minutes Online Spent On Social Media
The stats are amazing when it comes to the popularity of social media such as Facebook, YouTube and Twitter. Facebook is the 2nd most visited website. Nielsen recently released a report that says the world people spend 110 billion minutes on social network and blog sites.
Nielsen asked how much time the average visitor spends on each of these sites, accounting for 22 percent of all the time spent online or one in every four and half minutes.
"Also, social networking and blog sites were visited by 75% of all global consumers who go online. Brazil has the highest percentage of social networking users at 86%, Italy comes in second at 78%.
These figures show an online population who *loves* social networking and craves to be connected to friends and colleagues. Also, it shows that blogs and social networks continue to be great channels for getting the word out for organizations and brands."
Most seniors who engage in social media found out about it from their children or grandchildren. One of the things seniors really enjoy about Facebook is the ability to read their friends' wall and be kept up today with what friends and families are sharing with each other - they no longer have to wait to be informed.
How has Facebook's Popularity spread so quickly with today's seniors? Word of Mouth - still one of the best forms of advertising around.
From CreatingResults:
The overwhelming majority of these boomers are using the social web — at least to some degree — to keep in touch with family members. Almost three quarters of AARP’s survey group said they’re connected online to relatives other than children and grandchildren, 62% are connected to their children and 36% are connected to grandchildren, as well.
AARP has released new research into the social networking/social media and technology use of Baby Boomers and 65+ seniors. The upshot: Americans over 50 are definitely not technophobic. And, social networking is on the rise, with 27% of Boomers/seniors using social media websites. Consistent with older consumers’ desires for connections offline, the report finds that they are most often connected to – and most often motivated to join social networks by – their family.
Highlights from AARP’s Social Media Research
* 47% of Boomers and seniors originally heard about social networking from a family member other than their spouse.
* 70 percent of 50+ers first heard about social media from a child or grandchild.
* 24% of Boomers and seniors who are active in social networks were introduced to it by friends.
* Women were more likely than men to be introduced by family members (60% to 29%).
* Among adults 50+ who use social media websites, 73 percent are connected to relatives other than children and grandchildren. 62% are connected to their children. 36 percent are connected to grandchildren.
* Facebook was most popular among AARP’s respondents – 23% of their 50+ social networkers used this site. LinkedIn was #3, with 4% and Twitter clocked in at #4, with 3% of respondents using or visiting the microblogging service. Interestingly (and most likely driven by grandchildren) 4% had MySpace accounts."
And don’t forget, many of these older Americans probably have the loot to spend on high-tech gadgets, if they so choose. Of the 1,360 respondents, 83% knew about the iPad, and 11-14% said they planned to purchase one. Two percent said they’d already bought an iPad.
If you’re in the age-50-and-older crowd, do you use the social web, and why? Is keeping in touch with family an important part of your online routine?
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